Cognizant, The Rise of the Smart Product Economy

    Joint Study by Cognizant and the Economist Intelligence Unit (EIU) -


    Making products smart can deliver game-changing innovation,enriched customer experiences and new, across-the board levels of efficiency. From R&D and manufacturing, through distribution and after-sales support, product data is changing how products are built, sold and cared for. Our latest research reveals practical steps business leaders can take to benefit from this quickly intensifying and accelerating trend.