....savvy marketers know - #advertising + #IoT + Predictive #analytics = $$$$

    IoT is not just about Products and Manufacturing - PTC ThingWorx (IoT + predictive analytics) can help advertising spend, etc.  Start with a simple integration to Salesforce.com with ThingWorx and that becomes an initial entry to understanding how IoT can help sales and marketing in ways you may not have thought of before....